I have a friend who is a REALTOR in Fort McMurray AB Canada who has been working on her site. It has been progressing nicely, but she is still concerned that for the main term she wants (Fort McMurray Real Estate) it does not rank well. Mind you that she lives up in Fort McMurray, near the arctic circle in Canada and l live down here in Indiana. 🙂 I Googled her here and I found her at #16 on page two.! I was excited for her. But then I went to one of my tools and realized what she was talking about.
Here are the results she was seeing in Fort McMurray:
And here is what I was seeing:
So how do you make SURE that you are getting the exposure online that you think you are? Simply track the areas where your customers are coming from. And you can do that easily with most of the current Organic rankings tracking programs out there.